The End of the Orange Juice Trap
Share
thecrafts.ch · Gastronomy & Hotel Industry
The End of the
Why your drink menu is incomplete for 2025/26 without premium non-alcoholic options – and how Jardins solves the problem. May 2026 · Reading time: 6 minutes
The End of the
Orange Juice Trap
Why your drink menu is incomplete for 2025/26 without premium non-alcoholic options – and how Jardins solves the problem. May 2026 · Reading time: 6 minutes
🏆 Prix Épicures de l'Épicerie Fine — Jardins Suspendus: Silver 2022 |
Jardins Fleuris: Bronze 2023 ·
Awarded by France's most discerning gourmet juries
The table is set. The lighting is just right. Guests sit down. One orders no alcohol – and the bar's reply is: "Orange juice, water, or cola?" Moment of silence.
Do you know this moment? It happens daily in restaurants, hotel lobby bars, and at banquets across Switzerland and Liechtenstein. The guest who abstains from alcohol for health reasons, pregnancy, conviction, or simply a desire for enjoyment, is offered kiosk-level options – even though they crave an elegant, sophisticated drinking ritual just as much as everyone else at the table. This is a missed opportunity. Not just for the guest, but for your establishment. Because the market for high-quality non-alcoholic beverages is growing faster than almost any other segment of the gastronomy industry – and those who position the right products now will secure a real competitive advantage. With Jardins from the heart of Touraine, we have selected a range for thecrafts.ch that closes this gap: award-winning non-alcoholic aperitifs and sparkling gourmet drinks that offer the full ritual of enjoyment – without a drop of alcohol, but with plenty of character.
34% Growth of the non-alcoholic
premium segment in Europe (2023–25)
premium segment in Europe (2023–25)
1 in 4 Swiss adults are consciously
reducing alcohol consumption
reducing alcohol consumption
3× Higher margin on premium soft drinks
vs. classic soft drinks
vs. classic soft drinks
The Context
"No & Low": Not a trend – a new norm
What began as a niche movement in London and Amsterdam has long since arrived in Zurich, St. Gallen, and Vaduz: guests want to drink – but no longer automatically alcohol. "Mindful Drinking", wellness travel, Dry January, longevity awareness, sports nutrition – the motivations are diverse. However, the requirement for hosts is always the same: Is there something proper to drink? For hoteliers and restaurateurs in Switzerland and Liechtenstein, this means: the drinks menu is no longer just a wine shelf. Those who offer guests a non-alcoholic experience on par with alcoholic beverages score points with service quality, differentiate themselves from the crowd – and increase the average turnover per table, because even these guests like to order several glasses if the offer is right. Jardins was developed precisely for this stage. The French brand concept rejects "replacement thinking" and instead focuses on complete sensory complexity: long finish, botanical depth, unique mouthfeel.
Collection 1
All four available in 20 cl (single serve) and 70 cl (bar bottle). A 70 cl bottle yields approx. 15–20 cocktails.
The Aperitif Spirits: For the Cocktail Menu
Four alcohol-free spirits, blended in the heart of Touraine from certified organic ingredients. Concentrated, intense, versatile. Each bottle is dedicated to a specific garden type. The classic ratio: 1 part Jardins to 2 parts tonic or sparkling water – and the "Jardins Spritz" is ready.Jardins Suspendus
Bitter Orange & Rosemary
Grapefruit & Bitter Orange · Rosemary & Basil · Timut Pepper Finish Citrus Herbal Bitter "Jardins' Spritz" · Prix Épicures Silver 2022
Jardins Fleuris
Elderflower & Bergamot Citrus
Elderflower & Rose · Bergamot & Lime · Vibrant Ginger Finish Floral Bergamot Ginger "Elderflower, magnified" · Prix Épicures Bronze 2023
Jardins d'Eden New
Figues & Red Berries
Fig & Fig Leaf · Blackberry & Cherry · Soft Tonka Bean Finish Fig Red Fruits Round "Indulgence in a Bottle"
Jardins Solaires New
Ginger & Apricot
Fresh Ginger & Grapefruit · Apricot & Mango · Spicy Pepper Finish Ginger Apricot Spicy "Ginger concentrate, reinvented"
"A guest who doesn't drink alcohol is not the problem of your menu – they are an untapped revenue opportunity."
thecrafts.ch · Premium beverage wholesaler
Cocktail Inspiration
Eight recipes, ready to serve
For each aperitif, there are two elaborate cocktail recipes – a "Signature" recipe as an easy entry and a more sophisticated "Creation" for the cocktail menu. Affordable ingredients, quick preparation, immediate wow effect.
All 8 cocktail recipes (incl. Jardins Spicy, Cosmopolitan & Colada) in the complete Bar Guide – available upon request via email.
Signature
Jardins Hugo Spritz
Base: Jardins Fleuris
- 5 cl Jardins Fleuris
- 2 cl Lime juice
- 7 cl Sparkling water (elderflower)
Creation
Jardins Basil Smash
Base: Jardins Fleuris
- 6 cl Jardins Fleuris
- 2 cl Ginger Beer
- 4 cl Lemon juice
- 5 Basil leaves
Signature
Jardins Mule
Base: Jardins Solaires
- 4 cl Jardins Solaires
- 2 cl Lime juice
- 6 cl Ginger Beer
Creation
Jardins Sour
Base: Jardins d'Eden
- 6 cl Jardins d'Eden
- 3 cl Rooibos infusion (cold)
- 1 Egg white or aquafaba
- 2 cl Lemon juice · 1 cl Honey
Collection 2
Available in 25 cl and 75 cl. Ideal for table service, banquets and as a champagne alternative at receptions.
Bulles de Jardins: Premium Sparkle directly into the glass
The second collection is intended for direct serving – ready, without mixing, immediately impressive. Made in the heart of Cognac, France, from macerates, infusions, and extracts of organic plants and flowers. Elegant enough as a champagne alternative at receptions. Three characterful blends:Bergamot & Rosemary
Mediterranean · Citrus · Herbal
With salads, white meat, Mediterranean flavors. Perfect: Chicken Tagine, Caesar Salad, Citrus Sorbets.
White Grape & Walnut
Amber · Wine Culture · Nutty
Ideal wine substitute on the cheese menu. Perfect with Comté, Bleu d'Auvergne, Charcuterie, Mushroom Risotto.
Rose & Ginger
Floral · Spicy · Subtle
With white fish and dessert. Perfect with Dorade Carpaccio, Asian flavors, Chocolate Fondant.
Your Advantage
What Jardins means for your establishment
🍃
Complete Drinks Menu
No guest without a true alternative. Alcohol-free becomes a full category – not an afterthought.
📈
Higher Gross Margin
Premium aperitifs achieve significantly higher margins than classic soft drinks. More per cover.
🌿
Organic & Low Sugar – Communicable
All Jardins products are organic certified and low in sugar. Matches your wellness and sustainability promises.
🏆
Award-Winning Quality
Prix Épicures 2022 & 2023 – an award that adds credibility to your menu and opens conversations.
🇨🇭
Direct Purchase via thecrafts.ch
Swiss B2B importer with direct import experience – reliable delivery, invoicing in CHF.
🍹
Recipes, Training, Support
With your order, you receive the complete Bar Guide (8 recipes), Tasting Guide, and on request, Bartender Training.