thecrafts.ch vs. Supermarket Beer – What's the Difference?
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thecrafts.ch vs. Supermarket Beer
– what's the difference?
You're standing in front of the refrigerated section at Coop or placing an order on thecrafts.ch. The price difference is noticeable. But what are you actually paying for? This article reveals what's behind the labels – honestly, without embellishment.
What exactly is Craft Beer?
The term "Craft Beer" is not legally protected. Nevertheless, it describes a clear concept: beer that is brewed by small, independent breweries using artisanal methods – in small quantities, with great care in selecting ingredients.
Supermarket beer, on the other hand, usually comes from industrial-scale breweries. The goal: millions of liters that taste the same in January as they do in October. This is a feat of craftsmanship – but a completely different one.
"Artisanal beer tells you where it comes from and who brewed it. Industrial beer tells you that you already know it." thecrafts.ch
The direct comparison: 7 criteria
| Criterion | thecrafts.ch · Craft Beer | Supermarket Beer |
|---|---|---|
| Brewery size | Small to medium-sized, often family-run | Industrial, corporate structure |
| Ingredients | Regional malts, rare hop varieties, special yeasts | Standardized raw materials |
| Range of products | Hundreds of varieties: IPAs, Stouts, Sours, Saisons, Barrel-Aged | Few core brands |
| Price per bottle | CHF 3.50 – 15.– (depending on rarity) | CHF 1.20 – 2.50 |
| Regionality | Often local brewery with a history of origin | National or international corporation |
| Availability | Limited, seasonal, exclusively through specialists | Year-round, widely available |
What does this mean for the taste?
Industrial beer aims for neutrality. Craft beer aims for character. A West Coast IPA tastes of fresh citrus. A Belgian Saison has floral notes. A Barrel-Aged Stout smells of bourbon and dark chocolate. It's not a matter of better or worse – it's a different drinking experience.
thecrafts.ch – what makes us specifically different?
We are a Swiss craft beer specialist focusing on Graubünden, Eastern Swiss breweries, and curated international rarities:
- Curated Selection: Every beer has been chosen – no stock list
- Regional Roots: Brewery Locher (Appenzell), Bieraria Tschlin (Engadin)
- Rare and Limited Editions: Beers you'll never find at Migros
- Delivery throughout Switzerland and Liechtenstein: In 2–3 business days with Planzer KEP AG
- Gift Options: Beer boxes, tasting sets, customized compilations
Frequently asked questions
What is the difference between craft beer and supermarket beer?
Craft beer is brewed by small, independent breweries in small quantities – with special ingredients and artisanal care. Supermarket beer is produced industrially in mass quantities, with a focus on consistent taste and low price.
Why is craft beer more expensive than supermarket beer?
Craft beer is more expensive because it is brewed in small quantities, uses high-quality ingredients, and industrial economies of scale are not possible. You pay for craftsmanship – not for marketing budgets.
Where can I buy craft beer online in Switzerland?
thecrafts.ch is an online shop specializing in craft beer, focusing on Graubünden and Eastern Swiss breweries, as well as international specialties. Delivery throughout Switzerland and Liechtenstein in 2–3 business days.
Which Swiss craft beer breweries are worth trying?
Particularly recommended are Brauerei Locher from Appenzell and Bieraria Tschlin from Lower Engadin. Both stand for uncompromising craftsmanship and strong regional identity.
How long does delivery take from thecrafts.ch?
thecrafts.ch delivers within 2–3 business days throughout Switzerland, and to Liechtenstein within 3–4 business days. We ship with Planzer KEP AG.
Is craft beer suitable as a gift?
Yes – craft beer is an excellent gift. thecrafts.ch offers tasting sets, curated beer boxes, and customized compilations – ideal for birthdays, Christmas, or as a thank you.
Conclusion
Supermarket beer and craft beer serve different needs. One is for everyday, the other is an experience to savor. For moments when it's about more than just thirst – thecrafts.ch is the right address.
See for yourself.
Discover our range of artisanal beers from Switzerland and around the world – delivered in 2–3 business days.
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